Core Message
This article is an announcement for a panel at the TechCrunch Disrupt 2025 conference. Its central theme is that Artificial Intelligence is forcing late-stage startups to completely rethink their go-to-market (GTM) strategies, moving beyond product innovation to transform core business operations like sales, marketing, and customer success.
Key Information & Takeaways
- Main Argument: The disruptive power of AI is not limited to products; it is fundamentally upending how companies sell, scale, and operate. Startups that fail to integrate AI into their GTM motion risk being left behind.
- Event Focus: The piece promotes a specific session at TechCrunch Disrupt 2025 (Oct 27-29, San Francisco) that will provide practical insights on this topic for scaling startups.
- Expert Panelists: The discussion will feature experienced leaders:
- Nirav Tolia, CEO of Nextdoor
- Jane Alexander, Partner at CapitalG with experience at Carta and Salesforce
- Vanessa Larco, Co-founder of Premise and former NEA partner
- Conclusion: For any late-stage startup, adapting its GTM strategy for the AI era is a critical and urgent necessity. The article’s primary goal is to encourage attendance at the event to learn how to navigate this shift.
Mentoring Question
Considering your own company’s growth stage, where are the most significant gaps or opportunities for integrating AI into your sales and marketing processes to gain a competitive edge?
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