A cross-cultural study published in the “Journal of Experimental Psychology” aimed to define the characteristics of “cool” people, revealing that the concept is universal but distinct from being “good.” Researchers found that what is considered “cool” is consistent across various countries and cultures.
Key Findings and Traits
The study, involving nearly 6,000 participants across 12 countries, identified six core traits common to people perceived as “cool”:
- Extraversion: Openness to new experiences, people, and challenges.
- Hedonism: Prioritizing pleasure and enjoyment.
- Strength: Referring to a strong personality.
- Adventurousness: A desire to face the unknown.
- Openness: Receptiveness to people and innovative ideas.
- Autonomy: Independence in pursuing goals.
The article makes the strong claim that these traits are innate—people are born with them and cannot learn or acquire them over time.
Conclusions and Takeaways
The primary conclusion is that “coolness” is a concept separate from morality. A person can be seen as “cool” without necessarily being “good.” The article uses Elon Musk as a prime example—a figure who embodies all six traits but whose actions are often controversial and not always beneficial to others. Researchers suggest that while the relaxed nature of “cool” people can be positive, it can also lead to negative social consequences. Future research is needed to better understand the relationship between “coolness” and moral behavior, especially in an age where social media amplifies the desire to project a “cool” image.
Mentoring question
The article claims that the core traits of ‘coolness’ are innate and cannot be learned. Do you agree, or do you believe that qualities like adventurousness, openness, and autonomy can be cultivated through conscious effort and life experiences?
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