Neuroscience Meets Business
According to Víctor Pérez, author of “Entrepreneurship and neuroscience,” the business world is entering a significant transformation. Success is no longer solely defined by economic impact or managerial processes but is increasingly dependent on cognitive functions. Skills such as concentration, emotional regulation, and decision-making under uncertainty are now being analyzed and improved through the lens of neuroscience.
The Evolution of Entrepreneurial Eras
Pérez outlines a historical shift in how entrepreneurship has been studied and practiced, categorizing them into four distinct eras:
- Economic Era (1870-1940): Focused on the influence of entrepreneurs on markets.
- Social-Psychological Era (1940-1970): Centered on the personal motivations driving business leaders.
- Managerial Era (until 2022): Defined entrepreneurship as a structured, step-by-step process.
- Fourth Era (Current): The era of “brain-driven entrepreneurship,” focusing on research and practices rooted in brain functioning.
Cognitive Training for Professional Growth
To thrive in this fourth era, the article suggests that cognitive training is essential. By using tools like ECG monitoring alongside specific mental exercises, entrepreneurs can strengthen the cognitive functions required for success. Practical examples of this training include:
- Listening to Minimalist Music: Compositions like Steve Reich’s “Piano Phase” are recommended to support cognitive efficiency.
- Film Pedagogy: A method developed by the WNYLE Institute intended to accelerate the learning curve for essential entrepreneurial skills.
Mentoring question
In what ways are you currently training your cognitive functions, such as focus and emotional regulation, to improve your decision-making in high-pressure business situations?