Central Theme
The article reports on YouTube’s decision to discontinue its long-standing “Trending” tab after nearly a decade, explaining the reasons for the change and what will replace it.
Key Points & Arguments
- End of an Era: The “Trending” tab, introduced in 2015 to showcase universally popular videos, is being removed in the coming weeks.
- Changing User Behavior: YouTube states that content consumption has evolved. Instead of single viral hits, there are now numerous smaller, community-specific trends. The general “Trending” page no longer reflects this reality.
- Declining Relevance: Traffic to the “Trending” tab has significantly decreased as users now discover content primarily through recommendations, search, Shorts, and comments.
Conclusion & Takeaways
- The Replacement: The feature will be replaced by more detailed and specific “YouTube Charts” focusing on categories like top music videos, podcasts, and movie trailers, with more categories to be added in the future.
- Broader Strategy: This change is part of YouTube’s larger strategic shift to compete with platforms like TikTok, focusing more on short-form content and diverse discovery methods rather than a single, centralized list of popular videos.
Mentoring Question
Considering YouTube’s reasoning that trends are now more niche, how do you think this change will affect the visibility of creators who don’t fit into mainstream categories like music, gaming, or movies?
Source: https://www.gsmmaniak.pl/1582309/zmiany-wyglad-youtube-karta-na-czasie/