Reaching the top 1% of success is not achieved merely by working harder or having more discipline than others. According to the speaker, a multi-millionaire investor, the key lies in designing systems that perform the hard work for you. By moving away from reliance on fleeting motivation and understanding biological constraints, you can engineer consistency.
Principle 1: Trap Yourself with Forcing Functions
When you have no Plan B, you are forced to make Plan A work. This concept, illustrated by Hernán Cortés burning his ships upon arrival in Mexico, is known in behavioral design as a "forcing function." You can create these constraints to force growth using four methods:
- Public Commitment: Announce your goals to leverage social pressure.
- Financial Stakes: Pay for services or courses upfront to create a sunk cost.
- Cut Access: Remove distractions by deleting apps or blocking sites.
- Time Box: Set strict, short windows (e.g., 90 minutes) to force output.
Principle 2: Understand Willpower is Finite
Willpower is not a character trait; it is a biological resource that acts like a fuel tank. Research shows that resisting temptation (like not eating cookies) depletes mental energy, causing people to give up on subsequent difficult tasks faster. Because decision fatigue sets in as the day progresses, relying solely on willpower is a strategy set up for failure.
Principle 3: Design, Don’t Discipline
Instead of fighting biology, use it. High performers, such as sprinter Noah Lyles, do not rely on thinking; they rely on engineered routines. To replicate this, lock in three variables for your most difficult tasks:
- Time
- Place
- Trigger
By keeping these consistent (e.g., "9:00 AM, deep work desk, specific playlist"), you enter autopilot mode and reduce the friction of starting.
Principle 4: Use ‘If-Then’ Algorithms
We often avoid hard things to avoid the negative emotions attached to them (doubt, impostor syndrome). To bypass this, replace emotional bargaining with simple mental algorithms: "If X happens, then I do Y." Studies show that "if-then" planners are significantly more successful than standard goal-setters because this method treats emotional resistance as a data signal rather than a reason to stop.
Principle 5: Outsource Decisions with Checklists
As you gain expertise, you need more structure, not less. Cognitive load can lead even world-class experts to make preventable errors. Using checklists—like surgeons and pilots do—acts as a safety net for your brain. Useful checklists include:
- To-Do List: For execution.
- To-Want List: For expansion.
- To-Be List: For personal evolution.
Conclusion: Repetition Drives Motivation
The ultimate goal is to become the system. Research on Tibetan monks shows that years of repetition synchronize brain waves, making the activity effortless. Contrary to popular belief, motivation does not create consistency; repetition creates the craving for the activity. By building the right systems today, you eventually stop chasing rewards and start craving the rhythm of the work itself.
Mentoring question
Which specific ‘forcing function’ can you implement today—whether it’s a financial stake or a public commitment—to ensure you complete a task you have been avoiding?
Source: https://youtube.com/watch?v=p3F-1QyvHnY&is=WGHCoQR5HDDjfHGF
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